The systems and support behind creative brilliance. Structuring what creativity builds from.
Mission
Third Principle is a calm force behind creative growth. Not a coach, agency, or framework-in-a-box but a builder of operational structure, people clarity, and strategic momentum for small, brilliant creative teams.
Designed for:
A range of creative studios, creative founders, and overextended small teams ready to scale.
Creative studios don’t scale by working harder. They scale by getting structured.
People
Build the team you need next.
Establish roles, create pathways, and build leadership capacity to avoid carrying everything alone.
Projects
Deliver work without losing margin.
Quote accurately. Track cleanly. Build delivery systems that protect profit and reduce fire-fighting.
Processes
Structure for momentum.
Rituals, reviews, and decision frameworks that turn momentum into method. Embed decisions, reviews, and operating rhythm so clarity and pace become the default.
Services
Third Principle Blueprint
Full business diagnostic and strategy roadmap.
Audit your People, Projects, and Processes. Receive a prioritised plan tailored to your studio’s growth goals.
Embedded Partner
Fractional COO support for founder-led studios.
One to two days per week of strategic ops leadership, across team structure, delivery systems, and business rhythm.
Solutions Sprints
Solve a critical business block in 3–6 weeks.
Quoting, delivery, PM tools, pricing system,s targeted interventions with fast, lasting results.
Culture Amplifier
People systems that grow teams and future leaders.
Includes role frameworks, mentoring pathways, recruitment, performance rhythms, and retention tools, designed to build capability and clarity as the studio scales.
Start With Structure
Foundational setup, mentorship and guidance for early-stage creatives.
Light-touch systems, role clarity, and operational rhythm for studios building stability after early growth.
Proven Success
Michelle Thompson
CEO
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David Patel
Head of Marketing
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Maria Lopez
Branding Director
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Scott Bamton (FDIA)
Founder
Scott builds the business infrastructure behind great creative studios.
With 15+ years of experience inside leading architecture and design-led firms, he specialises in turning operational noise into clarity, and systems and strategy to team design and delivery rhythm.
He’s led organisational change, designed people frameworks, implemented ISO standards, and launched new studios, all through a lens of sustainable scale and quiet leadership.
Scott holds an MBA from UNSW, where he focused on strategy, innovation, leadership, and growth systems and a Fellowship from the Design Institute of Australia for his services to the design industry.
Third Principle Co. is his way of giving founders what they rarely get. A strategic partnership without ego, systems without excess, and operational calm that scales.